The new mission: to focus solely on mobile technology. We’ll pick up the story in ’95, when Nokia was just three years into a company-wide overhaul. It’s still good to hear people have enjoyed the game!” The Phone That Changed Everything “Very many people appear to be excited when they get to know my background with Snake,” he reflects. Snake is considered the first major mobile game, the title that launched an industry now worth a potential $100 billion.Īrmanto is low-key and humble when he talks about his career. Nearly 25 years later, his creation Snake - a game where a slowly lengthening creature tries to gobble up treats without running into itself - is viewed as a turning point in tech and entertainment history. He saw his little diversions as just another utility on the device, nothing more glamorous than the calculator and calendar his teammates were building. He had a bit of a gaming background, and so he was tasked with developing “some cool little games” on the upcoming Nokia 6110 mobile phone. He never usually mentions his greatest achievement, but of course his kids will take any opportunity to brag about it.īack in 1995, Armanto, a software engineer in Finland, applied to a fast-growing company called Nokia. In fact, unless you’re a family friend, I’d bet you haven’t heard of the guy. Taneli Armanto doesn’t like to tell people he changed the world.
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